Home » Web 2.0 Applications » Foodspotting — Data is the Intel Inside

Foodspotting — Data is the Intel Inside

This blog will look at  the concept “Data is the Intel Inside“. The second of eight patterns as defined by Tim O’Reilly during a conference on Web 2.0. So what does this mean?  The phrase means that data weather it be the user or privately created is becoming a commodity.

“During the Web 2.0 conference O’Reilly confessed that having access to large amounts of data is in many instances more important than creating great algorithms” — Why is this so? As the web continues to evolve data is such an important aspect, Internet applications, success often comes from data, , not just function.

You can either be part of the data as users such as flicker or youtube where users upload their images/videos, in other words users are the data. Another aspect is users collecting data via websites (wikipedia, google etc). I believe we are moving into the stage where data will continually be reused. A great example is social media sites (facebook, google+, twitter etc) once users upload their content (images/posts/videos) these data can be reused via other websites/web 2.0 tools. Data contribution leads to collection and then distribution via the web which leads to organizations gaining exposure or even increase in earnings.

Ever heard of the web 2.0 application Food spotting?


Food spotting is a website and app that allows people to find and recommend food! It is particularly useful because of the map feature it has, users with the application can look at current food trends in the areas they wish to look at. For example, once you have signed up you can either upload an image of the food you would like to share, this can be done via their website or through their mobile app (which is much more convenient on the go).

Discover nearby dishes, find whatever you’re craving & see what’s good at any restaurant.  -Google Play

It makes finding good food as easy as looking in a bakery window.
-Google Play


What is great about food spotting is it utilizes the data of users and stores it on their application. Let’s take a look at an example, a person has just been to Southbank in Brisbane and went to Grill’d the awesome burger restaurant, they want to share their findings of this restaurant. They can upload their image to Foodspotting, which allows everyone who has the application to see what are the ‘ Latest in map area’ which shows the latest foods based on your selected location or current location (based on GPS). Another great aspect is that when you are viewing an image you can like itwant it or if you have tried it click tried it.


Let’s look at some best practices that “Foodspotting” has achieved with its data strategies-

1. Seek to own a unique, hard to recreate source of data
The unique thing about Foodspotting is the data shown are data from the users themselves.

2.Enhance the core data-
Foodspotting allow users to enrich data with user comments, liking it, wanting it or tried it. Which is a great way to engage the online community.


3. Let users control their own data
Food spotting does enable users to control their own data such as deleting and reviewing posts.

4. Define a data strategy
The advantage lies within the data being collected can be viewed by many.Users get to upload their current food explorations on the go from Global Positioning System (GPS)

5. Design data for reuse

Data reuses is fast becoming a major factor in the growth of the web. Foodspotting allows users to share the data they have uploaded. Even sharing other users foods via social media sites such as Facebook, google+ and twitter.


Foodspottings privacy use of data-

From foodspottings privacy policy states “You can choose not to provide us with any of the information above, but may not be able to take advantage of certain features without creating an Account or providing the appropriate information.” An example is ones current location, in order to find nearby content more easily and receive targeted information. A user can opt into sharing your mobile device or web browser’s location by accepting the appropriate permission or prompt.  However, users who turn of their location services will not be able to find foods around them in their current location.  Foodspotting’s privacy policy has shown that they give their users free will when it comes with their data and third-party sharing.






13 thoughts on “Foodspotting — Data is the Intel Inside

  1. Hi Andy,

    This post is interesting! Do you think that most web applications’ privacy policies are similar. Last.fm (My post) has also similar privacy policies when it comes to user’s personal information. Full features are not given. It is only a privilege to registered users. cheers. (:

    • Hi Jerfen,

      Thanks for reading, well i think most web applications will allow users control over their data and ownership rights, which i believe is best practice. Full features may not be giving but users can still use the application. Like your post (Last.fm) uses can still use it but some things you may not be able to do.

      Foodspotting uses GPS location, some users may not want foodspotting to know their location but they still want to look at the latest foods being posted. Even though they have turned their GPS location off they can still view other peoples food posts. However, they wont have the privilege of uploading data from their current location.

      Overall i believe that even though you do not get full features you can always change your mind later on (maybe once you have confidence in the applications privacy control) 🙂

  2. Hi Andy,

    Its interesting on how foodspotting.com deals with privacy issue by stating that some features are available to only those who share information. I guess this is unavoidable for technical reason and it applies to other websites.


    • Yeah well if you don’t want to share your location you cannot see foods in the Vicinity of the place you are in.. however you can still look at latest food images posted by other people.

    • Well i think the app can still be used to view other foods uploaded and where the food was eaten at, you can comment still etc

      but if you have you location sensors off.. you wont be able to uploaded an image say from southbank or view data based on your current location.

  3. Hi Andy, I think this site sounds great – thanks for sharing the information. I have no concerns about sharing this type of data…but I am getting more concerned about the location identification ability. Do you know if they are taking any measures to secure people’s physical security since they are revealing people’s physical location?

    • Thanks for reading, yes its a pretty nice application, about your question, i guess if you dont want to share your location you can always turn off your phones location sensors.

  4. Hi Andy

    I really think this app is a good way to discover good food and maybe in a low price as well. I’ve never use Foodspotting so I want to ask you to get more information. Do they have information about food that can help people with certain type of allergy to avoid(e.g. peanut allergy)? I think that is also important data that people can give and use. Did this app also connect to any social media such as Facebook? I think I have more interest in my friends food that they’ve tried more than other people.

    Prapat W.

    • Thanks for reading, users can add additional data about ingredients in the food if they want, so that could help people with allergies. The app does connect to other social media as stated, so you can post to foodspotting and then to facebook.

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